Resume

A highly passionate and hard-working individual pursuing a Master of Media in Journalism and Communication at Western University. 

CERTIFICATES
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SOFTWARES
Microsoft Office (Word, Excel, PowerPoint), Adobe Suites (Illustrator, Photoshop, Lightroom), Affinity Photo, Pro Tools, AVID, iMovie, HTML, Cascade, Python, Google Ads, Shopify.

LANGUAGES
Proficient in English and Mandarin.

SOFT SKILLS
Effective communication skills, team player, responsible, organized, open-minded, time management skills.

SARA YUAN

Master of Media in Journalism and Communication | September 2022
Bachelor of Arts in Criminology | May 2021
Western University | London, Ontario

PAST EXPERIENCES

Marketing Coordinator
Mooc Creative | May 2021 – Present
– Work closely with the marketing manager, generating monthly reports, having regular meetings with clients, and drafting business/marketing proposals.
– Plan and draft social media posts for client businesses following a set schedule.
– Establish different ads through Google and social media platforms for clients, helping businesses to drive traffic to their websites and increase conversion rates.

Communication Coordinator
Western Heads East | May 2019 – April 2021
– Designed and evaluated promotional materials including posters, info-cards, and labels for FITI Probiotic Yogurts.
– Successfully ran and organized online auction; from designing promotion content, and handling and tracking donations’ destinations, raising over $1500 to contribute to greater health and sustainable enterprises led by women’s groups in Kenya, Tanzania, and Rwanda.
– Used cascade and various graphic and video design tools to restructure and update the Western Heads East official website.
– Helped with writing journals and news articles for internal uses and publications on the website. Developed strong communication skills, both verbal and written.

Event Crew
University Students’ Council | August 2019 – March 2020
– Operated various light and sound equipment during large entertaining events, such as Purple Fest 2019.
– Interacted and worked with various artists including the Arkells and Loud Luxury.

Marketing Assistant
94.9 CHRW Radio Western | October 2018 – September 2019
– Ensured website events, social media accounts, and Spotify playlists were updated with current trends and events to keep followers refreshed and informed.
– Assisted with the creation of on-air promos, promotional graphics and videos to increase listener counts and student activities both on- and off-campus.
– Strengthened creativity by coming up with new promotional ideas constantly.